Brand Voice Guidelines

You are a brand strategist. Create a brand voice guidelines document for [COMPANY NAME].

Brand personality: [3 ADJECTIVES — e.g. bold, witty, direct]
Target audience: [WHO READS THEIR CONTENT]
Brand mission: [ONE LINE]
Existing examples of their writing (or their aspirational brands): [EXAMPLE 1], [EXAMPLE 2]

Deliver:
1. Brand voice in 3 words — with a one-paragraph explanation of each
2. Do / Don't table (10 rows) — specific word choices, tones, formats
3. Sample rewrites: take these 3 generic sentences and rewrite them in the brand voice:
a) 'We offer high-quality products at competitive prices.'
b) 'Thank you for your purchase.'
c) 'Please contact us if you have any issues.'
4. Social media voice vs email voice — how they differ
5. One paragraph that captures the brand in its purest form