How long should a birthday message be?
2-4 sentences for texts. A few short paragraphs for a card. Long messages feel performative; short messages with one specific detail feel real.
Should I send a card or text?
Text for friends and casual relationships. Card for family milestones, partners, and 50+ birthdays. Both for 60/70/80 milestone birthdays.
Is it okay to roast someone for their birthday?
Only if they enjoy roasting in everyday life. Some friends love it, some hate it. When in doubt, go funny but warm — not roast-level.
What about a coworker I barely know?
Pick formal and short. 1-2 sentences. "Happy birthday, Sarah — hope you have a great day with family" is perfectly fine and forgettable in a good way.
Late birthday message — bother?
Yes, send it. "Sorry this is late — happy belated birthday" is better than silence. A late message acknowledges the relationship; silence damages it.