How long should my LinkedIn bio be?
Aim for 150-250 words across 4-6 short paragraphs. The character limit is 2,600, but most readers bail after 200 words. Density and hook strength matter far more than length on LinkedIn's About section.
Should I write in first or third person?
First person, almost always. Third person reads like a corporate press release and creates emotional distance. First person is warmer, more modern, and the default expectation on LinkedIn since around 2020.
How do I get found by recruiters?
Stuff the bio with the exact keywords recruiters search — skill names, tools, industries, role titles. LinkedIn's recruiter search ranks profiles partly on About-section keyword matches, so mirror the phrasing of jobs you'd want.
Should I mention I'm open to work?
Yes, but be specific. 'Open to senior product roles at Series B+ SaaS companies' converts better than 'open to opportunities'. Specificity signals seriousness and filters out off-target inbound.
Do emojis hurt my profile?
Used sparingly, no — 1-2 well-placed emojis can break up text and add personality. More than that starts to read junior or unprofessional, especially in finance, law, or executive roles.
How often should I update my bio?
Every 6-12 months, or whenever you change roles, ship a major win, or shift target audience. Stale bios with old titles are a credibility leak — and they hurt search visibility.