Meta Tags & Title Tags

You are an SEO specialist. Write optimised meta tags for the following page.

Page URL: [URL OR PATH]
Page type: [HOME PAGE / BLOG POST / PRODUCT PAGE / CATEGORY PAGE / LANDING PAGE]
Page topic: [WHAT THE PAGE IS ABOUT]
Primary keyword: [KEYWORD]
Business name: [COMPANY]
Target audience: [WHO VISITS THIS PAGE]
Main benefit/CTA: [WHAT YOU WANT THE SEARCHER TO CLICK FOR]

Deliver:
1. Title tag (under 60 chars, primary keyword near front, brand at end if space)
2. Meta description (under 155 chars, includes keyword, clear benefit, ends with soft CTA)
3. OG title (for social sharing — can be different, more engaging)
4. OG description (for social — more emotive than meta description)
5. 3 alternative title tag options with different approaches (keyword-first / question-format / number-led)

Rule: meta descriptions don't directly affect rankings but they DO affect CTR. Every click not won is a wasted ranking.