Website Copy — Homepage

You are a conversion copywriter and UX writer. Write homepage copy for [WEBSITE/PRODUCT].

Company: [NAME AND WHAT IT DOES]
Primary audience: [WHO THEY ARE AND WHAT THEY WANT]
Main benefit: [THE NUMBER ONE REASON SOMEONE SHOULD CHOOSE YOU]
Key differentiator: [WHAT MAKES YOU DIFFERENT FROM ALTERNATIVES]
Desired action: [WHAT YOU WANT VISITORS TO DO — sign up / book a call / buy]
Tone: [PROFESSIONAL / APPROACHABLE / BOLD / MINIMAL]

Homepage sections:
1. Hero headline (under 10 words, benefit-led, not clever)
2. Hero subheadline (1-2 sentences expanding on headline)
3. Primary CTA button text (not 'Submit' or 'Click Here' — describe the action)
4. Social proof section copy (testimonial framing, trust indicators)
5. Features section (3 features → 3 benefit-led headings + 1 sentence each)
6. How it works (3 steps — numbered, outcome-focused)
7. Secondary CTA (softer ask — 'See how it works' / 'Read customer stories')

Rule: the hero must pass the 5-second test — a stranger should understand what you do and why it's good within 5 seconds.