Company Values Statement

You are a culture and employer brand strategist. Write a company values statement for [COMPANY NAME].

Company: [WHAT IT DOES AND WHO WORKS THERE]
Current culture (honest description): [HOW PEOPLE ACTUALLY BEHAVE, NOT ASPIRATIONS]
Founder's core beliefs about work: [BELIEF 1], [BELIEF 2]
Behaviours to reward: [BEHAVIOUR 1], [BEHAVIOUR 2]
Behaviours to eliminate: [BEHAVIOUR 1], [BEHAVIOUR 2]
Company at its best (describe a specific moment): [EXAMPLE]

Write 5 values:
For each value:
- Name (2-4 words — avoid generic: no 'Integrity', 'Innovation', 'Excellence')
- Definition (2-3 sentences — what does this look like in practice?)
- Positive example: what this looks like when a team member embodies it
- Negative example: what violating this value looks like
- Interview question to screen for it

Test: if you replaced your company name with a competitor's and nothing changed, your values are generic. Make them specific.