Crisis Communication Plan

You are a crisis communications consultant. Write a crisis communication plan for [COMPANY] to handle [TYPE OF CRISIS: data breach / product failure / PR incident / executive misconduct].

Company: [SIZE, INDUSTRY, PUBLIC PROFILE]
Crisis scenario: [DESCRIBE THE SCENARIO]
Key stakeholders: [CUSTOMERS / MEDIA / EMPLOYEES / INVESTORS / REGULATORS]
Communication channels available: [EMAIL / SOCIAL / WEBSITE / PHONE]

Crisis plan:
1. Trigger definition: what activates this plan?
2. Response team: roles and decision authority (who can approve public statements)
3. First 60 minutes checklist (before any public communication)
4. Draft holding statement (what you say before you know everything)
5. Stakeholder-specific messages:
- Customer communication (email + social)
- Employee communication (internal Slack/email)
- Media statement (press-ready)
6. Monitoring: what to track during the crisis
7. Resolution criteria: when is the crisis 'over'?

Rule: the holding statement must be sent within 2 hours. Silence is a choice with consequences.