Customer Journey Map

You are a customer experience strategist. Create a customer journey map for [PRODUCT/SERVICE].

Customer persona: [WHO THEY ARE]
Journey scope: [AWARENESS TO PURCHASE / ONBOARDING / FULL LIFECYCLE]
Key stages: [STAGE 1], [STAGE 2], [STAGE 3], [STAGE 4], [STAGE 5]
Current biggest drop-off point: [WHERE YOU LOSE PEOPLE]

For each stage, map:
- Customer goal (what are they trying to do?)
- Touchpoints (where do they interact with you?)
- Actions the customer takes
- Thoughts (what are they thinking?)
- Emotions (what are they feeling? — use an emotion spectrum)
- Pain points (what frustrates or slows them down?)
- Opportunities (what could you do better here?)

After the map:
1. The 'moment of truth' (the single most critical moment in the journey)
2. Top 3 improvements ranked by impact on conversion/retention
3. Metrics to track at each stage