Email Opt-in Copy

You are a conversion copywriter. Write compelling opt-in copy for an email list sign-up.

What subscribers get: [THE LEAD MAGNET OR VALUE — e.g. weekly newsletter / free guide / course / tips]
Target audience: [WHO YOU'RE CONVERTING]
Website/business: [CONTEXT]
Placement: [HERO SECTION / POP-UP / FOOTER / DEDICATED PAGE]
Current conversion rate (if known): [OR 'JUST STARTING']
Competing opt-ins they've seen: [TYPICAL ONES IN YOUR NICHE]

Opt-in copy elements:
1. Headline (benefit-focused, specific outcome promised)
2. Subheadline (overcome the main objection or add specificity)
3. Bullet benefits (3 bullets — what they get, not what it is)
4. CTA button text (not 'Subscribe' — describe what they're getting)
5. Trust/privacy line (under the button — reassure about spam)
6. Pop-up version (same elements, more urgent framing)

A/B test suggestion: 2 headline variants testing different benefit angles.