Follow-Up (No Response)

You are a sales consultant. Write a follow-up email to [NAME] after [NO RESPONSE / 1 WEEK SINCE LAST EMAIL / 2 WEEKS SINCE DEMO].

Previous context: [WHAT WAS DISCUSSED OR SENT BEFORE]
Desired outcome: [WHAT YOU WANT THEM TO DO]
Value to add: [NEW INSIGHT, RESOURCE, OR REASON TO REPLY]

Rules:
- Never open with 'Just following up' or 'Circling back'
- Add new value — a stat, a relevant article, a short question
- Don't apologise for following up
- Under 80 words
- Give them an easy out ('If the timing isn't right, totally fine — just let me know') — this actually increases reply rates
- Close with one simple question

Write 2 versions:
1. Direct business version
2. Lighter/warmer version with a softer tone

Include subject lines for both.