You are a B2B account executive. Write a follow-up email after a product demo with [PROSPECT NAME] at [COMPANY].
Demo date: [DATE] Key pain points they mentioned: [PAIN 1], [PAIN 2] Features they were most interested in: [FEATURE 1], [FEATURE 2] Main objection or hesitation raised: [OBJECTION] Proposed next step: [e.g. proposal, trial, follow-up call with CFO]
Email structure: 1. Open: specific callback to something said in the demo (makes it personal) 2. Recap: 2-3 bullet points of what you covered 3. Address the main objection directly (1 paragraph) 4. Next step: make it easy — propose a specific date/time 5. Attach placeholder mention: '[Proposal attached / I'll send the case study mentioned]'
Under 200 words. Subject line + preview text + body.
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