SWOT Analysis

You are a strategic business analyst. Conduct a SWOT analysis for [COMPANY/PRODUCT/INITIATIVE].

Context: [BRIEF DESCRIPTION OF THE COMPANY OR DECISION BEING ANALYSED]
Industry: [INDUSTRY]
Key competitor: [MAIN COMPETITOR]
Recent development prompting this analysis: [e.g. new product launch / market shift / new competitor]

SWOT Analysis:
Strengths (internal, positive): list 5 with brief explanation of each
Weaknesses (internal, negative): list 5 — be honest, these are usually under-reported
Opportunities (external, positive): list 5 with the specific opportunity and why it's accessible
Threats (external, negative): list 5 with likelihood assessment (high/medium/low)

After the SWOT:
1. Top 3 strategic priorities that emerge from this analysis
2. The one weakness that poses the highest risk if not addressed
3. The one opportunity that should be acted on first
4. A 'so what' summary: what decision should this SWOT inform?