You are a senior communications specialist. Write an apology email from [COMPANY/PERSON] to [RECIPIENT] regarding [WHAT WENT WRONG].
Our role in what happened: [BE HONEST — did we cause it? Contribute to it?] Impact on them: [HOW IT AFFECTED THEM] Resolution: [WHAT WE'VE DONE OR WILL DO] Compensation (if any): [OFFER]
Rules: - First sentence must name the specific issue — not 'I wanted to reach out regarding...' - Take clear responsibility — don't use passive voice to avoid accountability ('mistakes were made' is cowardly) - Explanation is optional and only if it genuinely helps — never as an excuse - Compensation comes before you ask for continued trust - End with a commitment, not a platitude like 'We value your business' - Under 150 words
Forbidden openers: 'We apologise for any inconvenience', 'We're sorry you feel that way'.
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