Re-engagement Campaign

You are an email retention strategist. Write a 3-email re-engagement sequence for [COMPANY] targeting users who haven't [used the product / opened emails / purchased] in [TIME PERIOD].

Product: [WHAT IT IS]
Why they likely went quiet: [HYPOTHESIS — e.g. got busy, found alternative, lost interest]
Incentive (if any): [OFFER OR LEAVE BLANK]
Final action if no response: [UNSUBSCRIBE / DOWNGRADE / PAUSE]

Email 1 (Soft check-in): 'We miss you' angle — remind them of what they're missing, no pressure.
Email 2 (Value bomb): Give them something genuinely useful — a tip, a resource, a new feature.
Email 3 (Break-up): Be direct — tell them you'll remove them if they don't engage, but frame it with respect.

For each: subject line (no clickbait), preview text, body under 120 words.

Psychology: the break-up email consistently gets the highest re-engagement rates — write it boldly.